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Marketing capabilities
Marketing Capability Forum Meeting Overview, NYC (April 2025)
Overview of the Marketing Capability forum held in New York City on 24th April 2025
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: Growing a Global Brand in Local Soil
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: AI and the Future of Search
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Influencer marketingMarketing capabilitiesMarketing operations
Spotlight: More effective B2B influencer marketing
From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…
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Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Search Engine Optimisation (SEO) 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency evaluationAgency remunerationAdvertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Trends in the APAC New Business Landscape
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing capabilities
Benchmark: Marketing academy development and management
WFA member benchmark on best practices for developing and maintaining a marketing academy
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Marketing capabilities
Marketing Capability Forum Meeting Overview (October 2024)
Overview of the WFA Marketing Capability Forum held in person in London
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Brand purposeBrand reputationCreativityCannes LionsDigital media transformationMarketing capabilities
Is it time for a marketing makeover?
WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…
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Brand purposeBrand reputationGlobal Marketer of the YearMarketing capabilities
Raja Rajamannar on the qualities required of the modern-day CMO
As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what…
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Programmatic & ad techAgencies & partnersIntegrated marketingBrand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementIntegrated marketingMarketing capabilitiesMarketing procurement
Knowledge Spotlight – Sponsorship Strategy 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing capabilities
Benchmark: Sustainability Capability
WFA member benchmark on industry best practices for building capability specifically around sustainability…